The Path Out of Abuse
Placed along Ontario’s busiest TTC and GO routes, this Interval House Toronto poster series meets survivors on their daily path to work—reminding them that help is one stop away, and a better path forward is always possible.
During the campaign, a coworker of mine saw a woman stop, study the poster, and photograph the crisis line number (photo on the left) In that moment, the work becoming a real resource mattered more to me than the creative itself—a rare reminder of the real impact advertising can have.
Credits
My Role: Art Director
Copywriter: Tyler Murray
Creative Director: Daniel Bennett
CCO: Lance Martin
Agency: DonerNorth (formerly UNION)