Get Closer to Tech
TV spot
Best Buy partnered with Bell to turn 165 former The Source locations into Best Buy Express stores — yes, just like the mini Best Buy you’ve definitely seen in Union Station. The idea was simple: tell Canadians their favourite tech just got closer. This is tech at arm’s reach. Meaning no more hauling it to the ‘burbs for a big-box Best Buy when your phone’s at 2%… or you forgot to get your sister’s kid a birthday gift the day of the party (again). Now it’s right in your local mall, subway station, plaza, or complex.
Paid social
Yes, before you ask, that is my hand doing the world-class pinching, swiping, and filming. Art Director, content creator, and part-time hand model. For this one, we leaned into the “I want it, I got it” mentality to drive both concept and execution. The result is a fast, no-friction story that mirrors the Best Buy Express experience. In, out, done.
Credits
My Role: Art Director & Content Creator
Copywriter: Tyler Murray, Bailey Robson
Creative Director: Daniel Bennett
CCO: Lance Martin
Agency: DonerNorth (formerly UNION)