Subway Social: Straight Up Bangers
In almost three years working on Subway Canada, I’ve made over a million social posts. Okay, thats a fake number. But it’s comfortably north of 1,000, and my camera roll has the receipts. During my very real tenure, we turned Subway’s socials from “here’s a sandwich” into must-watch content:
Instagram: 41K → 73K
TikTok: 7K → 57K (hi, Gen Z 👋)
Along the way, I helped define the brand’s tone of voice, pull in a younger audience, and turn Subway Canada into the #1 most-viewed QSR on TikTok in the country.
These? these are my greatest hits.
Built for the “can I get more olives?” crowd.
“Mommy, how are Doritos Footlong Nachos made exactly?”
I’ve been known to frequent the feed…
Can’t believe nobody’s thought to garnish with a whole sub before.
To everyone in our comments asking for a free sub: check your mail.
Demure.
Client: We need to promote our high-protein Power Bowls.
Me: Hold my sub while I cook.
Made this in my lab.
TBT to Italian brainrot. Trend: caught early. New sleep paralysis demon: acquired.
Thoughts brought to you by Doritos Footlong Nachos.
When we suggested playing hooky for TS12.
Fish bros < sandwich bros.
I’m gonna hold your hand when I tell you this…
Credits
My Role: Art Director & Content Creator
Copywriter: Bailey Robson
Creative Director: Siobhan Dempsey, Jill Mack, Daniel Bennett
CCO: Lance Martin
Agency: DonerNorth (formerly UNION)