The Epic Summer of Happy Gilmore 2
During the summer of Happy Gilmore 2, Subway leaned into the nostalgia—rolling out our teaser posts, hyping the Happy Gilmore meal, dropping merch, and closing with a hole-in-one giveaway: a custom (and delicious) sandwich cover for your sand wedge.
The results:
32M+ views, 48K likes, 9K shares, and 2.1K new followers. 🔥
Spreading the word that we’re back again and cooking up some fun stuff with Netflix.
The teaser wrote itself: a throwback to the iconic Happy Gilmore Subway commercial from the original movie.
We tapped golf legend Bryson DeChambeau to promo our cups one chip at a time.
Consider your Netflix & chill setup upgraded. Happy would be proud.
We kicked off the collectible cup lineup with some noise.
The Shooter–Happy rivalry lives on.
The ultimate golf merch drop just entered the chat.
Plus a not-so-subtle nudge to enter—so it really sinks in.
Say “sand wedge” three times fast and tell me you don’t hear it. Yes that’s me again… bunkers hate to see me coming.
We breadcrumbed this one hard—and may have sacrificed the production phone to that swing—plenty of good guesses in the comments, but no one truly clocked what we were really up to with the pending giveaway.
We closed out the summer with the freshest cover your clubs could ask for—because who wouldn’t want a sandwich on their sand wedge? Sure, most people don’t think to cover this club, but we did… mainly because it sounds like sandwich, and frankly, that makes it the best club in the bag.
The Subway Sandwedge Cover.
Credits
My Role: Art Director & Content Creator
Copywriter: Bailey Robson
Creative Director: Siobhan Dempsey
CCO: Lance Martin
Agency: DonerNorth (formerly UNION)